Standard Package

Retreat Marketing

Every word of it is written by us, in your voice — the pages, the sign-up guide, the emails, the posts, the video script, the ads. You give us the details about your retreat, we do the writing, and nothing goes out until it sounds like you.

Web

• Three pages, designed around your brand

  Not a template with your logo dropped in. The pages are designed to your brand — your colours, your type, your photography — and written in your voice, so they look and sound like the rest of what you put into the world, not like an agency passed through.

  The retreat page — the full pitch. What it is, who it's for, why it's worth it.

  The sign-up page — for everyone who's interested but not ready to book yet. It offers them something genuinely useful — a guide or checklist we write for you — in exchange for their email address, so instead of quietly disappearing they end up on your list, where you can keep talking to them.

  The booking page — where they actually book.

  It all lives on your own web address but entirely separately from your existing website — we never touch that. And you never have to touch the new pages: you tell us what you want changed, and we change it.

  Changing things — when the pages are ready you get a link that lets you click directly on anything you want changed and leave a note right there on it. No describing "the bit under the third photo" in an email, no version numbers, no waiting to hear back. You mark it, we fix it, you watch it come off the list.

  What we need from you — one small setting added wherever your domain is registered. We'll send you the exact thing to paste, or talk you through it on a call. After that, a link from your own site pointing at the new pages. That's the whole technical ask.

Payments

• Getting paid, set up properly — and the account is yours

  We'll help you set up your own payment system (Stripe or similar) and get it connected to your booking page. It's in your name, the money goes straight to you, and we never hold or handle a penny of it.

  What we do need is read-only access — so the reporting can show you real bookings and real money rather than just form fills. Without it we can tell you how many people showed interest; with it we can tell you what actually sold.

  Read-only means exactly that: we can see the numbers and nothing else. We can't move money, issue refunds, or change a single setting.

  We'll also set up payment plans if you want them — letting someone pay over a few months rather than all at once. On a four-figure seat it's usually the difference between "I'd love to, someday" and a booking, and you still get paid up front.

Photo & Video

• Photos and video, sorted

  Up to 5 stock videos and 10 stock images, sourced for the pages, your founder video and the social posts. Anything you already have, we'll use — and for a retreat, your own photos and videos will almost always beat stock. This just means you're never blocked waiting on footage you don't have.

• A founder video that does the heavy lifting

  You talking to camera converts better than anything else on a page. We'll give you a suggested script and handle the edit — including splicing in photos and video throughout, so people can actually see your retreat rather than just hear about it. You'll get a 15-second cut and a 30-to-45-second cut to use wherever they fit.

Email

• The whole email side handled

  You don't have to choose an email platform, learn one, or pay for one. It runs on our system, sending under your name, and we set the whole thing up. If you already have a list, send us an export and we'll bring it in.

• Emails that keep people warm

  A written sequence for everyone who signs up and isn't ready yet — in your voice, not corporate voice.

• Ready-to-send emails for the list you already have

  Two emails announcing the retreat to your existing list, plus a short blurb for the footer of everything else you send, so the retreat keeps getting mentioned without you writing it fresh each time.

• Your list, at the end

  When the campaign ends you get a spreadsheet of everyone the campaign brought in — first name and email address — including the people who booked, not just the ones who signed up and didn't. If you gave us an existing list at the start, that comes back too. Take it wherever you want.

Social

• Answers ready for the questions you'll get asked

  Most retreats aren't sold on a page — they're sold in your DMs and your inbox, one conversation at a time. You'll have prepared answers, in your voice, for the ones that come up over and over: the price, the dates, coming on your own, whether it's right for someone like them. So you're not writing the same reply for the fortieth time at eleven at night.

• A run of suggested posts, written for you

  A set of social posts covering the whole campaign — announcing it, building interest, answering the questions people always ask, and the final push before bookings close. Use them as they are, or make them yours. Either way you're never staring at an empty caption box wondering what to say today.

Analytics

• Tagged links for everything you send

  Every post and email you put out gets its own tracked link, so you find out which ones actually produced bookings rather than guessing.

• A dashboard you can check any time

  Your own dashboard, available 24/7, showing what's working — where people are coming from, what's converting, where they're dropping off. Look at it at midnight if you want to. You never have to wait for us to tell you how it's going.

Ads — optional

• Produced, tested and run for you

  We produce, test and run the ads on your own ad account, so the account and everything it learns stays yours. Don't have one? We'll help you set it up, the same way we do with payments.

  If you want to run ads, the minimum ad spend is $250 a week, paid by you directly to the platform. Plenty of retreats fill without them; this is here for when your own audience isn't big enough on its own.

Working Together

• A standing weekly call, and us on hand in between

  Thirty minutes every week to go through the results and decide what to do next — not a status update, an actual working session. And you can message us any time between calls; you're never sitting on a question for a week.

Who you're working with

I'm Stacy Earl. I'm a growth marketer.

Which means my job has always been the one you have right now: get more of the right people to say yes.

I've done it as a senior marketing leader at two of the fastest-growing private companies in America — one of them ranked 11th in the country — where I grew customer retention by 300% and sent email to lists in the millions.

A retreat is smaller than that. The work isn't different. So the person designing your pages isn't just a web designer — the pages and the emails are how the growth actually gets delivered.

• ~20 years in marketing, 15+ of it in growth
• #11 & #34 on the Inc. 500 — America's fastest-growing companies
• Executive MBA, Johns Hopkins

Route & Retreat is the studio I run: marketing for the people who move people — travel advisors and retreat hosts. Small and selective, because that's what keeps the work good. And nothing held hostage — your domain, your payment account, your ad account, and your list at the end.