Notes
Marketing, with the receipts.
No theory, no thought leadership. How travel advisors and retreat hosts actually get found and get booked — original research, the playbooks we run, and what happens when we point them at our own site in the open.
WE DON'T PUBLISH WHAT WE LEARN INSIDE A CLIENT'S BUSINESS. EVERY PIECE HERE COULD HAVE BEEN WRITTEN WITHOUT EVER HAVING HAD ONE.
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What a marketplace booking actually costs you
Retreat marketplaces feel free because you only pay when you fill a seat. Here's the real arithmetic — the published commissions, the ones that aren't published at all, and the cost that never shows up on an invoice.
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Guests don't search for your retreat. They search for what they're going through.
The words a host uses to describe her retreat and the words a guest types into Google are almost never the same. Here are the real US search volumes for both — and the fix, which is additive and never a rename.
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What your website platform will and won't let you take with you
Before you build on a platform, find out what you can get back out of it. We checked what Wix, Squarespace, WordPress and Framer actually let you export — in their own documentation. The answers vary more than you'd expect.
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Why we publish prices
Most companies selling to retreat hosts and travel advisors won't tell you what they charge until you've spent time on a call. We publish everything. Here's what 'contact us for pricing' is actually protecting, and what it costs you.
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How retreats actually fill
Retreats don't sell through search or ads. They sell through a warm list, past guests, referrals and a waitlist — channels most hosts can't see and can't measure. Here's the arithmetic, the channel order, and what actually works inside a launch window.